Feeds:
Posts
Comments

Posts Tagged ‘festival’

A customer asked us to check how many people in his target audience have mobile internet available on their phones. With the rock festival “Pukkelpop” taking place at 500 meters from our offices, this was an invitation for a nice field test.

We decided to distribute a Pukkelpop widget application amongst the 152.000 visitors of the festival. To keep the test small-scale, we only distributed 500 flyers. The flyers invited people to send an SMS to receive information on the playing schedule of the 212 groups and artists playing.

pukkelpop flyer

pukkelpop flyer

The results of our little action were the following:

(more…)

Advertisements

Read Full Post »